BBC America Sets November Premiere Date for New Series 'Mood'

BBC America Sets November Premiere Date for New Series 'Mood'

BBC America was once best known as a chief importer of British programming for American audiences — and still is to some degree, if only as the U.S. linear broadcast home of Doctor Who. However, the rise of streaming services like Netflix and Amazon, with their expansive libraries and significant acquisition budgets capable of buying the rights to all manner of U.K. shows, has meant that the cable network has struggled to keep up.

As a result, over the last decade (both during and after its acquisition by AMC Networks), BBC America has tried to make up the difference with original content by commissioning its own programming or teaming up with co-production partners. And several, like Orphan Black and Killing Eve, went on to smash successes in their rights. (Others did not, such as Dirk Gently's Holistic Detective Agency or the Terry Pratchett-based The Watch.)

Its latest effort, Mood, is produced in partnership with BBC Three and feels like it could go either way. The show's feminist bonafides and offbeat vibes mean it's precisely the sort of series that the network has found success with in the past. But it's less than conventional subject matter may mean the show will have trouble finding an audience. Only time will tell.