As you’ve no doubt seen on some form of social media at some time over the last week, the ALS Ice Bucket Challenge, a viral online campaign which encourages people to dump ice water over themselves to raise money and awareness for organizations supporting research into and treatment of the neurodegenerative disease ALS is the biggest thing going on the internet right now. (FYI, ALS is also known as Motor Neurone disease in Britain.) The idea is that you face down the bucket of ice water then nominate three friends to do the same within 24 hours and make a donation.
Pretty much every famous person you can think of has done this – from President George W. Bush to Oprah Winfrey to Bill Gates to Chris Pratt. And, of course, everyone’s favorite Brit of the moment, Benedict Cumberbatch. Who, quite frankly, may have done the most epic take on the challenge yet.